Did you know that consistently using a brand book produces 23% more income annually?
Creating a brand book represents one of your most important business assets. Hotels and restaurants that want to replicate and scale their concepts wouldn't be able to do so without a brand identity.
BRAND BOOK FOR YOUR HOSPITALITY BUSINESS
According to Forbes, the 10 leading brands in the world are jointly valued at $892 trillion dollars. There are many variables that go into a brand book, but the definition of its soul and corporate & visual identity is truly essential.
GET YOUR BRAND BOOK
At Flavored Marketing, we have worked from scratch with more than 20 clients. Thanks to their decision to rely on a brand book, these clients have been able to easily replicate themselves in a consistent and harmonious way.
WHAT IS A BRAND BOOK?
A Brand Book or corporate identity manual is a guide in which all the elements that help build the corporate identity are concisely defined. In addition, it helps clarify how the brand is perceived by people outside the company.
It is a guide that defines…
Visual & verbal elements and the value proposition that build the identity of a brand, such as a logo, color palette, typographic families, visual style, slogan, tone, acceptable illustrations, and brand photography. This promotes and benefits its recognition in the market.
A brand book:
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Defines, organizes, and regulates all the elements of the brand.
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Outlines and exemplifies information.
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Aims to maintain unity and consistency throughout all forms of communication.
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Defines elements, guidelines, uses, and applications.
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Makes the work easier.
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Displays complex information in an accessible and visual way.
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Solves doubts about how to implement the brand.
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Scope and limits.
⬇️ Shall we start building your strategy? ⬇️
It's not just about the aesthetics of the Brand Book on paper – we know that what interests you is the visual aspect of the brand guidelines, which currently require a multimedia, dynamic, entertaining, and sonic approach.
The brand books we've developed include: a logo and its correct/incorrect uses, a color palette, multi-format fonts, textures, backgrounds, patterns, and other graphic resources that reflect the soul of the brand.
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In addition, we specialize in sensory content and the latest trends (constantly reviewed by our creatives and designers) such as:
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Visual guidelines for social media (templates, stickers, gifs, backgrounds, etc.)
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Animated design pieces and logos for audiovisual content on social media.
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AR Consulting (augmented reality) to sell previously modeled experiences and products in 3D.
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Branding consultancy for interior designers with a focus on turning spaces into memorable, replicable, trending sites that are shareable on social media, i.e., “Instagrammable” or worthy of being reviewed by a TikToker.
If you want to go from being a startup to eventually becoming a strong brand that increases the value of your business, schedule a free consultation with us to clarify your next steps.
Businesses with which we work
⭐ BRAND BOOK DESIGN
With a BRAND BOOK, you can achieve incredible results such as this.
The most efficient way to create your brand and achieve recognition is by establishing visual brand elements that reflect the concept and offer harmony and visual coherence.
We can get the brand to be quickly identified in an online world where you only have 2 seconds to visually prove who you are during scrolling.
It's about fast, straightforward, fun, and entertaining content.
⬇️ Get the perfect Brand Book for your business, today! 🚀
"Graphic design is one of the most essential tools we have to communicate who we are and what we value, and it plays a vital role in creating a desire for our food and maximizing the customer experience.”
-Raphael Abreu, Director of Graphic Design at Brands International. Burger King consultants.
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